SEO Audit for Miami Businesses

Before you spend money on SEO, you need to know what’s actually wrong. An SEO audit looks at your website, your Google Business Profile, your citations, and your competitors to find out why you’re not ranking and what to fix first. No guessing. Just data.

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Tell us your website and we’ll send you a quick review of what’s working and what’s not.

    Why Start With an SEO Audit?

    Most businesses that come to us have already tried some SEO. Maybe they worked with another agency, hired a freelancer, or did some work themselves. They know something isn’t working, but they’re not sure what.

    An SEO audit answers that question. It’s a detailed look at everything that affects your search rankings: your website structure, your content, your technical setup, your Google Business Profile, your backlinks, and how you compare to the businesses currently outranking you.

    The result is a priority list. Not a list of 200 things wrong with your site, but a focused plan that shows what matters most and what to tackle first. Some fixes are quick wins that can show results in weeks. Others are bigger projects that take longer but have more impact.

    What You Get

    A clear report showing your current SEO status, the specific issues holding you back, and a prioritized list of fixes ranked by impact and effort. No jargon. No fluff. Just what you need to know to make better decisions.

    What We Check in an SEO Audit

    Our audits cover four main areas. Each one affects your rankings differently, and most businesses have issues in more than one area.

    On-Page SEO

    How well your pages are set up to rank for your target searches.

    • Title tags and meta descriptions
    • Heading structure (H1, H2, H3)
    • Content quality and depth
    • Internal linking
    • Image optimization
    • Keyword targeting

    Technical SEO

    Whether Google can properly crawl, index, and understand your site.

    • Site speed and Core Web Vitals
    • Mobile friendliness
    • Indexing issues
    • Crawl errors
    • XML sitemap
    • Robots.txt configuration

    Local SEO

    Your visibility in Google Maps and local search results.

    • Google Business Profile setup
    • Category and service accuracy
    • Citation consistency
    • NAP accuracy
    • Review profile
    • Local landing pages

    Off-Page SEO

    Your authority and reputation signals from around the web.

    • Backlink profile
    • Link quality assessment
    • Toxic link identification
    • Competitor link gaps
    • Brand mentions
    • Social signals

    Technical Issues We Find Most Often

    After auditing hundreds of small business websites, we see the same problems again and again. Many of these are fixable in a few hours but can have a real impact on rankings.

    • Slow page speed Especially on mobile. Large images, bloated plugins, and poor hosting are common causes. Google measures Core Web Vitals and uses them as ranking factors.
    • Pages not being indexed Sometimes pages are accidentally blocked by robots.txt, have noindex tags, or aren’t linked properly. If Google can’t see your pages, they can’t rank.
    • Duplicate content Multiple pages targeting the same keywords, or the same content accessible at different URLs. This confuses Google about which page to rank.
    • Broken internal links Links that go to 404 pages waste your link equity and create a bad user experience. They’re easy to fix once you know where they are.
    • Missing or weak title tags Title tags are still one of the strongest on-page ranking factors. Many sites have generic titles, duplicate titles, or titles that don’t include target keywords.
    • Thin content pages Pages with very little text give Google nothing to work with. Service pages with 100 words can’t compete with competitors who have 1,000 words of useful information.

    Local SEO Issues We Find

    For Miami businesses that rely on local customers, local SEO issues can be just as damaging as technical problems. Here’s what we commonly uncover:

    • Incomplete Google Business Profile Missing categories, empty services list, no photos, outdated hours. All of this hurts your Map Pack rankings.
    • Inconsistent NAP across the web Your business name, address, and phone number should be exactly the same everywhere. Variations confuse Google and dilute your local signals.
    • No local landing pages If you serve Coral Gables, Brickell, and Doral but don’t have pages for each area, you’re missing searches that include those neighborhood names.
    • Weak review profile Too few reviews, low ratings, or no recent reviews. All of these affect both rankings and whether people choose to contact you.

    How Our Audit Process Works

    1

    Initial Review

    We start with your website URL and business details. We run your site through our technical tools, review your Google Business Profile, and pull data from Google Search Console if you grant access.

    2

    Competitor Analysis

    We identify who’s ranking for your target searches in Miami and analyze what they’re doing differently. This shows us the gap between where you are and where you need to be.

    3

    Issue Identification

    We document every issue we find: technical problems, content gaps, local SEO issues, and backlink concerns. Each issue gets categorized by type and severity.

    4

    Priority Ranking

    Not all issues are equal. We rank everything by potential impact and effort required. Quick wins go first. Big projects that take longer but have high impact get scheduled appropriately.

    5

    Report Delivery

    You get a clear report in plain English. No 50-page documents full of jargon. Just what’s wrong, what it means, and what to do about it in order of priority.

    What You Get in the Audit Report

    Section What’s Included
    Executive Summary Overall SEO health score, biggest issues, and top 5 priorities to fix first
    Technical Analysis Site speed data, indexing status, crawl errors, mobile issues, and specific fixes
    On-Page Review Page-by-page breakdown of title tags, headings, content quality, and internal links
    Local SEO Status Google Business Profile audit, citation report, review analysis, local ranking factors
    Competitor Comparison How you stack up against top-ranking competitors for your main keywords
    Backlink Analysis Link profile overview, quality assessment, toxic links, and competitor link gaps
    Action Plan Prioritized list of fixes ranked by impact and effort, with specific recommendations

    Who Needs an SEO Audit?

    An audit makes sense in several situations:

    Starting Fresh

    You’re about to invest in SEO and want to know where you stand before committing to a plan or agency.

    Best starting point

    Traffic Dropped

    Your rankings or traffic suddenly fell and you’re not sure why. An audit can identify what changed and how to recover.

    Diagnostic tool

    Switching Agencies

    Your previous SEO provider didn’t deliver results. An audit shows what they did (or didn’t do) and what actually needs attention.

    Second opinion

    Stuck in Place

    You’ve been doing SEO work but rankings aren’t improving. An audit reveals what’s blocking progress and where to focus instead.

    Breakthrough finder

    New Website Launch

    You recently launched or redesigned your website and want to make sure nothing was broken in the process.

    Launch check

    Annual Checkup

    SEO changes constantly. An annual audit catches issues before they become major problems and keeps your strategy current.

    Maintenance

    What Happens After the Audit?

    The audit gives you a clear picture of what needs to be fixed. What you do next is up to you:

    • Handle it yourself If you have in-house resources, you can use the audit as your roadmap and implement the fixes on your own.
    • Work with us We can implement the fixes and handle ongoing SEO. The audit becomes the foundation for a monthly engagement.
    • Shop around You can take the audit to other agencies for quotes. Having a clear scope makes it easier to compare proposals and avoid getting oversold.

    There’s no pressure. The audit stands on its own as a useful document regardless of what you decide to do next.

    SEO Audit Questions

    Common questions about the audit process and what to expect.

    How long does an SEO audit take?

    For most small business websites, we can complete a thorough audit in 3-5 business days. Larger sites with hundreds of pages take longer. We’ll give you a timeline estimate once we know the scope of your site.

    Do I need to give you access to anything?

    We can do a lot with just your website URL. But for the most complete audit, access to Google Search Console and Google Analytics helps us see data we can’t get otherwise, like which queries you’re currently ranking for and traffic patterns.

    What if I just redesigned my website?

    Website redesigns often break things from an SEO perspective: lost redirects, changed URLs, removed content, new technical issues. An audit after a redesign is actually one of the best times to catch problems before they hurt your rankings.

    How is this different from free SEO tools?

    Free tools like Google’s PageSpeed Insights or SEO browser extensions catch some issues, but they can’t analyze context. They don’t know your business, your competitors, or your local market. Our audit interprets the data and tells you what actually matters for your situation.

    Will you fix the issues you find?

    The audit itself is just the diagnosis. Fixing issues is a separate service. After seeing the audit, you can decide whether to implement fixes yourself, hire us to do it, or work with someone else. No obligation either way.

    How often should I get an SEO audit?

    For most businesses, once a year is enough unless something significant changes: a website redesign, a traffic drop, a new competitor entering the market, or a major Google algorithm update. If you’re actively doing SEO work, quarterly check-ins can help catch issues early.

    What’s included in the free audit?

    Our free audit covers the basics: a quick look at your site’s technical health, your Google Business Profile status, and your main ranking opportunities. It’s enough to show you where you stand. A full paid audit goes deeper with competitor analysis, detailed page-by-page reviews, and a complete action plan.

    Can you audit my competitor’s site?

    Yes. Competitor audits are useful for understanding why others are outranking you and what strategies they’re using. We can audit your top competitors as part of a full audit or as a standalone competitive analysis.

    Ready to Find Out What’s Holding You Back?

    Get a clear picture of your SEO status. No guessing, no generic advice. Just specific issues and a prioritized plan to fix them.

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